The simple elk test nearly brought about the downfall of the A-Class Mercedes. But was it really the elk or the company’s subsequent attempt to minimise the problem that provoked the public’s negative reaction?
Modern crisis communication means one thing: swift action. Swift action with a positive impact means: be prepared. BRANDMEDIA will work with you to prepare an action plan for crisis situations and support you in crisis management if ever the worst comes to the worst. As well as helping with the preparatory strategy BRANDMEDIA can also offer media coaching with specialists. These sessions will effectively prepare you for the public attention you will receive in a crisis.